VW
Guardians Concept development for the ‘Guardians’ campaign - an automotive aftersales initiative. Research showed that after a new car warrantee had expired, over 56% of VW owners wouldn’t go back to an authorised dealer, but get it done on the cheap with local garages. VW wanted to show lapsed customers that they had a duty of care, and were competitively priced not only across their authorised parts range, but also their technician rates and servicing packages. Marketing channels - Press advertising / banner advertising / bus backs / outdoor / dealership office design / pop-up banners.