With Scania, You Can
You only truly understand what makes Scania special once you’ve driven one - the most luxurious, solid, reliable trucks on the planet. Appreciated by fleet owners, proudly displayed by drivers and envied by the competition. Therefore it made perfect sense to get Scania advocates to talk about why they love them so much. The 2013 campaign focussed on press, online and social media (where drivers received prizes for the best photos of their beloved trucks).
Marketing channels - Press advertising / online advertising / pop-up banners / exhibition.