Journey from the centre of the earth
This world-class heat, fire and sound insulation board comes from volcanoes. The event was focussed around my proposition ‘Journey from the centre of the earth’, a twist on the Jules Verne story from 1864, and featured a huge, half-globe sunk into the floor that told the Rockwool story. Retro-dressed stewardesses with branded give-aways gained a lot of attention and PR. We also designed and developed an iPad video game of the same name where visitors could win prizes.
Marketing channels - Exhibition design.