League of Legends
Working directly with lead agency Collider London to design and visualise the visitor journey and environments.
Collider were appointed by Riot Games to deliver a celebration event for the leading game title League of Legends’ eagerly anticipated 10-year anniversary. Collider won the experiential business following a competitive pitch.
Hand-picked players were flown in from across Europe, as a thank you for their contribution to the game and its community. League of Legends is the most played PC game globally, bringing in an estimated eight million concurrent players daily. This celebration represented a ‘Willy Wonka golden ticket’ moment for the gaming community.
Challenged to deliver ‘the experience our incredible community deserve’, elements of the League of League of Legends gaming environment were designed, produced and staged for real across 3000 square-metres of ExCel London, featuring immersive live theatre production, 500-seater LAN gaming arena and live global broadcast.
Below are a selection of my environment concepts and shots taken at the event itself.