Known globally as the 'Home of Play', the Qiddiya project was announced in April 2017 as part of Saudi Vision 2030, a national strategy aimed at diversifying the Saudi economy and increasing domestic tourism and entertainment spending. The project is supported by the Public Investment Fund and was envisioned as a large-scale entertainment, sports, and cultural destination near Riyadh.
Official website - www.qiddiya.com
The following concepts were produced for an immersive, experiential b2b environment, to attract business investors within Saudi itself. Produced for the fine folk of 2LK Farnham, Surrey.
