'Join the Revolution'
The brand launch of a radical, unified communications business. Centred around it’s powerful partner portal - a real-time quote building and commissions monitoring application, the campaign was initially aimed at their reseller base. I worked closely with this Isle of Man based team, to develop the no nonsense styling, edgy messaging and gritty art direction. The result? An integrated campaign (including press, experiential and viral) that has truly revolutionised the mobile and FDD industry. In the first 6 months, 130 new partners have come onboard to sell plan.com to their customers.
Marketing channels - Branding / website / emails / event / press advertising.