Peugeot Citroen

'Beaten by a bear' One from the AgarBase archives, but one that still makes me smile. Shot at the mighty Thruxton race circuit, this formed part of Peugeot Citroen's live event at London Excel 2012. It features racing driver Tiff Needell who throws down the gauntlet to novice driver Pudsey Bear (with unexpected results), to raise money for Children in Need. Video concept, script writing, storyboarding and location film direction.