Oracle US
Optimize news - Utilities special Aimed at US oil and gas industries, this video DM explored the value of Primavera EPPM in the style of a news broadcast featuring industy experts. The mailer was distributed to the top 20, C-level targets, supported by an eDM and telemarketing follow-up campaign. In its first 3 months, the campaign generated 33 new qualified leads with a $2 million net sales pipeline. Marketing channels - Video concept and storyboarding, direct marketing, studio direction.