Why go fast, when you can go faster?
In 2014 Oracle made an offer to public sector businesses throughout the UK. Subscribe to Premier Support, and keep your IT environment at peak performance at all times - enabling you to provide digital experiences for your customers and faster capabilities for your users. The campaign featured a virtual ‘mercurial woman’ with fire for hair, built entirely in CGI. In the first two months, the campaign created unexpected levels of interest and generated 210 quality business leads for the UK Oracle sales teams.
Marketing channels - Direct marketing / brochures / emails / web landing page.