Working as Global Creative Director for this award winning B2B technology agency (Oracle US, APAC and EMEA, Fujitsu, EMC and Genesys), I had the good fortune to work on brand strategy and repositioning for the group, alongside Planning Director Andrew Chaplin and Managing Director Matt Stevens. Whilst some of the work featured here never made the final cut, and the marketing has been developed, the brand still remains true to the original work that we carried out.
Since then, I have assisted Matt and his team on brand strategy, positioning and creative for the launch of their radical Singapore agency MMSBT.
'Turning the heads that count'
