Barley House Agency

A wide reaching direct mail project that pushed beyond creative marketing into unchartered territory. We teamed up with Buntingford Brewery in Royston, to create this mighty ‘denizen of the deep’ - a 6.5% Amarillo hopped, 100% Barley IPA with fresh citrus notes, worthy of any Real Ale Festival. Yes, we actually brewed our own beer on a commercial scale; researched it, selected a unique pedigree, created the brand, wrote copy for social media posts, filmed it, designed intricate packaging, sang sea shanties, juggled oranges, wrestled with hop backs, built a launch microsite and finally stood together to sample our creation. Cheers.