The new face of Fendi
On-street ‘hit squads’, encouraged female passers-by to pose with professional models inside a large gold picture frame. We also developed a large in-store version. Both featured a professional photographer with camera and lights. The participant was given a branded instant print (and samples), which encouraged them to link with Fendi’s Facebook page and seek out their own model shot. Bouncers with earpieces added an air of authenticity and exclusivity.
Marketing channels - Brand activation and street hit squads / brochures and leaflets / in-store posters / set design.