'Go on, we dare you'
Research told us that apparently you either love it or hate it (like Marmite). Our challenge was to educate UK taste buds (who prefer tea hot), that Lipton is a refreshing summer drink. These visuals formed the centre-piece of a re-launch for Britvic in the UK, based around the proposition ‘Go on, we dare you’. A large experiential event in SOHO Square London, with tea leaf canopy and fruit seating, plus smaller pavement versions for ‘hit squads’ to give out chilled samples.
Marketing channels - Brand activation / promotional giveaways