Below are couple of ‘cutting room floor’ concepts that Dave Branfield and I couldn’t quite persuade the guys at BrewDog to go with - 'Fetish' and 'Taxidermy'. The first was the starting point for the adopted strap line ‘A Little Bit Twisted’. The second was a step too far, even for brave founders James Watt and Martin Dickie. It featured stuffed and mounted trophies on a hunting lodge wall - a high court judge, a traffic warden, David Hasselhoff, Paris Hilton and The Chuckle Brothers. Well, if it were legal you would wouldn’t you?