'Science for a better life'
Here we developed the ‘Science for a better life’ SMP around their wide, insight-driven sectors - medical, metallurgy and agriculture. The ‘global insight’ tour started with a pre-campaign based around social media, which gathered topics for debate, in 8 cities, around the thought ‘what makes life better for you?’. Brand activation zones mixed with discovery cabinets took delegates on a tour of Bayer’s offering and encouraged sign up on the ‘better life’ app to attend seminars and a tour of their city to discover ‘better life’ examples.
Marketing channels - Branding / events / app UX design / giveaways / signage / brochures.