Alpro

Plant goodness in your coffee Alpro baristas travel around London hot-spots in branded tuc-tucs, preparing wonderful lattes and cappuccinos to demonstrate that Alpro soya milk tastes just as good as regular milk, but is better for you. The baristas were accompanied by assistants, handing out ‘try at home’ packs with health information brochures and free samples. Marketing channels - Brand activation and on-street hit squads / leaflets / giveaway packs / packaging.