'Proud to be Slough'
Without doubt one of the toughest campaigns to crack (apart from Glace, for The Canadian Iceberg Company), that I have worked on in 25 years.
Proud to be Slough was launched to promote the Berkshire town as a lively and vibrant place to live and do business. Furthermore, it is more famous than people realise, with discoveries such as uranus, the orange pippin apple and fingerprint technology, not to mention the plethora of huge global brands with headquarters in Slough. It actually has a lot to shout about.
In the past the town has been attacked and ridiculed by figures including the poets John Betjeman and Ted Hughes and more recently the comedians Ricky Gervais and Jimmy Carr. Many claim that 'you only stay there long enough to find your way out'.
Marketing channels - Branding / press advertising / signage / brochures and leaflets / website.