'The Future Moving In'
Research showed that customers were no longer engaging with Siemens’ or competitor messaging. The proposition here was ‘It doesn’t matter what we call it. It’s what it means to the consumer that’s critical’, and allowed us to state clearly what every feature benefit actually meant to their customers - No more acronyms or tech speak, just easy to understand, straight talk.
Produced for wk360, Luton
Marketing channels - In-store point of sale / outdoor advertising / brochures