'Meet The Giants'
Rugby world cup 2015. The main experiential event was sited in and around Trafalgar Square, where a series of activation points enabled members of the public to better understand the game, and what it takes to be a world-class rugby player. Lucky visitors got a chance to meet and be photographed with their heroes. Sporting pundits took part in televised interviews, during the build up to the big event - the final, shown on a massive screen wrapped
around Nelsons column.
Marketing channels - Brand activation / zone designs / graphic styling.